The Driver

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Relentless Commercially Focused Highly Confident

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Your Builder Profile

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As a Driver, you can’t help yourself—entrepreneurship is almost hard-wired into your identity. You’re motivated to discover unmet customer needs through a market-sensing intuition. You are supremely confident and unrelenting in your pursuit of commercial success, and you expect your colleagues to be equally focused on impact. There is minimal room for error. Creating a successful business or social venture of your own is an important aspect of your self-validation.

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Motivation

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Your Builder Snapshot:

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You've always seen yourself as an entrepreneur. You're ignited by ideas, and driven to commercialize them with a fervor that feeds your self-confidence.

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You're initially intuition-based - but you then seek data and other external points of reference to triangulate and refine your decisions.

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Decision Making

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Management Approach

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Hands-on, directive, exacting - with low or no tolerance for failure.

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Leadership Style

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Gifts (Strengths)

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A combination of intuition and fact-based analysis to anticipate market trends before competitors.

Tenacity, ambition, and clear focus minimize distractions.

Gaps (Weaknesses)

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Find Out How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win www.builtforgrowth.com/driver

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Over-identification with product can lead to missing new market shifts.

Impatience with customers who don’t get the appeal of your product.

Shift from product creator to market scout.

Don’t expect everyone on your core team to share your passion and intensity.

Don’t let your “product narcissism” lead to innovation complacency.

Admit you may not be the best salesperson for every prospective customer.

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What your hubris-to-valuation gap with financial sponsors.

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