Builder Personality Discovery Quiz

Knowing your Type helps you shape your idea, transform your team, convert customers to partners, align with investors, and propel your strategy. Find out yours by completing the short Builder Personality Discovery Quiz below.

How to take the quiz:

This quiz is written for new business builders, whether of a standalone startup or a new venture inside an existing corporation.

  • If you are currently a business builder, please answer each question as your authentic self, avoiding the temptation to answer as you hope others see you.

  • If you are not currently a founder, but hope to be one someday in the future, please imagine how your authentic self would answer each question if/when you do become a new business builder.

  • If you are curious about the Builder Personality of your boss or someone you know or work with, answer each question as you believe he or she would as described above.

  1. I always knew I would start my own business one day
    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7

Completely Disagree | Neither Agree nor Disagree | Completely Agree

  1. I consider luck and timing / market conditions to be one of the most important reasons for my success

    • No
    • Yes

  2. I am more energized by selling vs. delivering the product / service

    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7

More energized by selling | More energized by delivering

  1. When framing a problem, I rely mostly on the facts vs. I rely mostly on my intuition
    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7

Rely mostly on the facts | Rely mostly on my intuition

  1. Our company culture strongly encourages experimentation
    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7

Completely Disagree | Neither Agree nor Disagree | Completely Agree

  1. I inspire people to follow me primarily through my compassion / empathy

    • No
    • Yes

  2. I consider the company as MY company vs. OUR company

    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7

My Company | Our Company

  1. I consider my management team / staff to be one of the most important reasons for my success

    • No
    • Yes

  2. Most of my friends and colleagues would consider me a control freak

    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7

Completely Disagree | Neither Agree nor Disagree | Completely Agree

  1. I don’t consider tough business decisions personal – I just see them as part of business
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7

Completely Disagree | Neither Agree nor Disagree | Completely Agree

What is your gender? OPTIONAL

  • Female
  • Male
  • Prefer Not to Answer

Which of the following best describes your role in the company? OPTIONAL

  • Current Owner / Founder and CEO or President
  • Current Owner / Founder and not CEO or President
  • Retired or Former Owner / Founder
  • Non-founding CEO or President
  • Executive Management
  • Middle Management
  • Intermediate or Entry Level
  • Other

On average, what is the annual revenue for your business ($USD)? OPTIONAL

  • < $500k
  • $500k to $3M
  • $3M to $10M
  • $10M to $50M
  • $50M to $100M

  • $100M

  • N/A

Which industry best describes the work your company does? OPTIONAL

  • Professional Services (Accounting, Law, Architecture, Consulting, or Human Resources)
  • Media, Advertising, Marketing, or Data Sciences
  • Technology (IT, Software Products & Services, or Online Information & Services)
  • Finance, Insurance, or Real Estate & Property Services
  • Healthcare or Pharmaceuticals
  • Recreation & Entertainment, Food Services, or Travel & Hospitality
  • Telecommunications, Energy, Utilities, or Transportation
  • Manufacturing, Mining, Construction, or Waste Management
  • Education or Other
  • N/A

What can we call you? OPTIONAL

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